Scorable

A Unified Digital Brand Experience

Scorable is a fintech product that uses big data to deliver market insights. During my time with Deloitte Digital, we applied our neuroscience-based strategy to create a brand that resonates with all bond investor personas equally. This case study illustrates an agile approach to branding with a digital focus, enabling early evaluation and testing through the use of β€˜β€˜brand prototypes.’’

My Contribution
Strategy
Brand Design
Product UI
Brand Guidelines
Role
Design Lead
Year
2019