Coffee Circle

Brand Repositioning & Online Experience

Coffee Circle is an e-commerce startup for fairtrade coffee. As Creative Director, I evolved the brand’s existing logo, strategically developed their new identity, and rolled out a digital brand style guide in Notion. The following examples focus on the digital experiences. While repositioning the brand, I started designing product pages early on. These prototypes helped demonstrate how to address the strategic shift in the digital experience and align with the client.

My Contribution
Strategic Brand Design
UX/UI Design
Brand Guideline
Brand Platform
Creative Director